Apple Pay now available in Finland, Denmark, Sweden, and United Arab Emirates

Apple Pay is now the number one mobile payment service in the US. iPhone, iPad, and Apple Watch owners now can authenticate their purchases at millions of retail stores across the country. Apple is still expanding its mobile payment service to more regions worldwide in an attempt to compete directly with the likes of Samsung and Google.

Back in May, Apple expanded its mobile payment service to Ireland, allowing iPhone and Apple Watch owners to pay for their shopping at contactless terminals at retail stores in the country. Apple Pay was accepted by Ulster Bank and KBC in the country at launch, with more financial institutions to come.

Apple today announced that the company expanded its mobile payment service to Finland, Denmark, Sweden, and the United Arab Emirates. This comes as no surprise, as the Cupertino company was believed to bring Apple Pay to those markets back in August.

According to Apple, Apple Pay will support customers who own iPhone 6 or newer in those markets. This means that customers can add their credit or debit card to Apple Pay and use their iPhone or Apple Watch to make their purchases at retail stores that support contactless terminals. Apple also claims that customers will be able to make their payments on the web and inside apps.

Apple Pay supports a large number of retailers and financial institutions at launch, including Emirates NBD, RAKBANK, Standard Chartered Bank, Jyske Bank, Nordea, and more.

Apple has been busy expanding Apple Pay to many new markets recently. On May 17, Apple launched the company’s mobile payment service in Italy following months of rumors and speculation. Apple Pay was accepted by many retailers and financial institutions at launch like Unicredit, Carrefour Bank, and Mastercard’s Maestro.

Apple Pay was first introduced back in 2014 to mark Apple’s first step into mobile payment market. Apple’s payment service was initially available in the US and the UK.  In November 2015, Apple Pay expanded to Canada and Australia. The payment service is now available in more than 20 countries worldwide. Apple is expected to bring Apple Pay to Poland and the Netherlands at the end of the year.

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